As Maxwell Technologies’ agency of record, we drive all outbound marketing communications initiatives including creative, advertising, and all digital marketing. Our integrated approach to Maxwell’s communications drives real-time, real-world results for this emerging technology brand.VISIT MAXWELL.COM
Responsive Web Design/ Custom CMS Solution
After a pronounced attack by a foreign government brought the FBI to their door, Maxwell contracted Motor to build a robust, highly secure, 100% client administrable site. We initiated our custom CMS solution with an iron-clad admin that, to date, has zero successful hack and breach attempts. Sorry China!
Product Launch Ad Campaign
In developing the campaign for Maxwell’s new Engine Start Module product launch, we created a celebrity sponsorship/endorsement program utilizing reality TV star Alex Debogorski of Ice Road Truckers fame. The campaign consisted of trade print and online, SiriusXM satellite radio, in-store and trade shows and was a tremendous success.
Maxwell’s ultracapacitor products have many uses across seven targeted vertical markets. Unfortunately to the audience, the product category and the brand, had almost no awareness. Enter Motor. We were tasked with developing an awareness campaign specific to each vertical market. The campaign runs in mostly print, on-line and tradeshows, and targets primarily design engineers in each vertical.
Collateral was developed for each vertical market for use by sales personnel and corporate employees while at tradeshows as visual tools to introduce engineers to the technology and recommended uses for the product specific to each vertical.
Maxwell required a quick and easy graphic to demonstrate the concept of the ultracapacitor to prospective customers, trades, media, investors, etc. Motor developed this info graphic which has been widely used by the client and the media.