As Maxwell Technologies’ agency of record, we drive all outbound marketing communications initiatives including creative, advertising, and all digital marketing. Our integrated approach to Maxwell’s communications drives real-time, real-world results for this emerging technology brand.

Maxwell Responsive Web Design

Responsive Web Design/ Custom CMS Solution

After a pronounced attack by a foreign government brought the FBI to their door, Maxwell contracted Motor to build a robust, highly secure, 100% client administrable site. We initiated our custom CMS solution with an iron-clad admin that, to date, has zero successful hack and breach attempts. Sorry China!

Maxwell Product Alex Deborski Ad Design

Product Launch Ad Campaign

In developing the campaign for Maxwell’s new Engine Start Module product launch, we created a celebrity sponsorship/endorsement program utilizing reality TV star Alex Debogorski of Ice Road Truckers fame. The campaign consisted of trade print and online, SiriusXM satellite radio, in-store and trade shows and was a tremendous success.

Maxwell Product Ad Design
Maxwell Product Ad Design

Brand Campaign

Maxwell’s ultracapacitor products have many uses across seven targeted vertical markets. Unfortunately to the audience, the product category and the brand, had almost no awareness. Enter Motor. We were tasked with developing an awareness campaign specific to each vertical market. The campaign runs in mostly print, on-line and tradeshows, and targets primarily design engineers in each vertical.

Maxwell Auto Brochure Design
Maxwell Grid Brochure Design


Collateral was developed for each vertical market for use by sales personnel and corporate employees while at tradeshows as visual tools to introduce engineers to the technology and recommended uses for the product specific to each vertical.

Maxwell ESM Infographic


Maxwell required a quick and easy graphic to demonstrate the concept of the ultracapacitor to prospective customers, trades, media, investors, etc. Motor developed this info graphic which has been widely used by the client and the media.

Maxwell Tradeshow Booth Graphics

Tradeshow Booth Graphic